
Life not only builds character, but it reveals it. My coaching philosophy is rooted in character, passion, and purpose, and the belief that who you are is always bigger than what you do, what position you play, or what your title says.
Whether I'm working with athletes or professionals, the foundation is always the same: people first. A scoreboard, a promotion, a championship, a job offer, those things matter, but they are never the whole story. The best coaches I've ever admired, and the best ones I've aspired to be, understand that the real work happens in the person, not just the performance.
I'll be honest. I've taken more than a few notes from Ted Lasso. Not the soccer tactics, but the philosophy. Ted never cared as much about the scoreboard as he did about the people in front of him. He believed in curiosity over judgment, in seeing people for who they could be rather than who they'd been, and in the radical idea that kindness and high expectations aren't opposites. They go hand in hand. That's the kind of coaching I believe in too.
In sports, that means creating an environment that is competitive, energized, and organized, where athletes are free to show their personality within the structure of the team, and where the team concept and individual identity aren't at odds with each other. In career and life coaching, it means helping people peel back the noise of hustle culture and reconnect with who they actually are, their strengths, their values, their quirks, the things that light them up, and then building a life and career that reflects that person, not the other way around.
This work should feel meaningful, and yes, even fun. Not every moment will be comfortable, and real growth rarely is, but if the process feels completely joyless or disconnected from who you are, something needs to change.
Expectations here are high, but they're grounded in reality. Everyone I work with is treated with respect, fairness, and genuine compassion, but not every person is treated the same, because we are all remarkably different people with different histories, different strengths, and different blind spots. That's not a problem to solve. That's the beauty of being human, and it's exactly where the best coaching begins.
You don't need to be fixed. You just need someone in your corner who sees what you're capable of, even when you don't.


Head Coaching Experience

Head Coaching Experience

Davis Wells serves in so many different roles, including as a musician, podcast host, broadcaster, and career coach focused on helping people navigate identity, calling, and meaningful work. You may know his as BW, Brandon, Wellsy, BDavis, but whatever you've known him as, he certainly prefers Davis at this point.
After years in higher education and nonprofit leadership coaching students and professionals through career and life decisions, Davis now lives in Wilmington, North Carolina, building a creative, purpose-driven life centered on podcasting, music, storytelling, and coaching.
He is the host of the Caller ID Podcast, where he sits down with guests from diverse backgrounds to explore the unexpected paths, pivotal moments, and lessons that shape who we become. Through honest conversation, he invites listeners to reflect more deeply on their own stories, choices, and sense of purpose.
As a musician and songwriter, Davis writes and records original music that blends storytelling, reflection, and hope. His songs explore themes of doubt, resilience, faith, loss, and renewal — grounded in both personal experience and the universal search for meaning.
Davis lives in Wilmington with his wife, Sarah, sons Elvis and Henry, daughter Lydia (living in Ohio), and two “crazy” dogs. Across coaching, music, and conversation, he is driven by one core idea: helping people live with greater clarity, courage, and intention — especially in seasons of transition.
DavisWells.com